it's hard to be patient
Ok, I really want a new TV. Specifically, I really want this TV. It would round out my home theater perfectly, and would let me move my old TV into our bedroom.
It's a pretty new model, and the price reflects it. But I have a 10% off coupon that coincides with 24 month interest free financing at Best Buy this weekend. I know I can wait a few months and the price will probably drop as HDTV continues to gain ground and more comparable models come out. If I pay less for the TV, then I have more to spend on other toys, like the progressive scan DVD player I'll need. But even if the price drops $500, it's about the same monthly payment if I can only get 18 months interest free. $500 is still $500, though.
What it boils down to is this: there are several logical reasons to wait, but none of them are as gratifying as getting a new TV tomorrow.